Nicole's efforts resulted in +25% YoY growth for the brand. She owned content and copy for Lady M's organic social platforms, resulting in over 100k followers and double digit growth MoM. She also managed influencer relationships and strategy, collaborating with an agency on earned media and PR efforts. Nicole was responsible for implementing Klaviyo within the organization, managing the content and deployment of all email campaigns, testing and lifecycle flows. This resulted in major growth for the brand, seeing 30% of yearly revenue attributed to email.

Lastly, Nicole was a key member of the Product Development team, working with cross-functional departments on trends, go-to-market planning and launch timing for new SKUs. Her ecommerce merchandising optimizations resulted in the most successful holiday season in the company’s inception.