PRIMA
retail sales & account management
Prima is a leading CBD wellness brand that was recently acquired. Nicole was responsible for the brand’s foundational retail sales & marketing strategy, launching the brand in Sephora and closing additional significant opportunities to exceed forecast expectations in the first year of inception (over $1M wholesale revenue). She owned the sales and marketing for all wholesale accounts, including Sephora, Nordstrom, Whole Foods, REVOLVE, Erewhon Market, Detox Market and more.
retail marketing
Nicole worked with a 3rd party production agency to design, project manage and install Prima's first visual merchandising activation in all Erewhon Market locations. The endcap was featured in the health & wellness section of the store for 1 month and resulted in +57% MoM growth. Same store growth was up double digits across all doors. She put together a comprehensive marketing plan to support the endcap throughout the month, which included social, email, training, education and promotions in the store.
