REALEYES DIGITAL
project management
At RealEyes Digital, a performance marketing agency, Nicole was Director of Creative Project Management where she defined the creative workflow, overseeing a team of editors, producers and graphic designers. She rolled out Asana, implemented accountability checkpoints and standardized the creative brief process for cross-functional marketing projects. These changes resulted in a +54% increase in creative output after the first 2 months.
process optimization & client experience
Nicole also owned the internal and external creative review process, ensuring projects were moving along and proper prioritization was taking place. Nicole was in an external-facing role, communicating with clients on a regular basis to present timelines, process and creative strategy for paid social ads. She built and managed a roster of freelancers, allowing the company to reach its highest month of output in April, 2023 (+8% vs. highest month prior).
